We’re already in the second half of 2022 which means we’re clearly seeing the trends that will shape the challenges facing sales professionals for 2023. Having surveyed 500 sales professionals here are the Top 3 challenges.

1. Finding quality leads – The disconnect between many marketing and sales processes is leading to a situation where there is a high number of leads but not of the right quality - those ready to buy.
2. How to get a prospects attention – Buyers are receiving an average of 12 unsolicited cold call emails a day, getting the right message to the right people at the right time is set to become more challenging in 2023.
3. Spending too much time doing manual tasks – most sales professionals are spending less than 40% of their time in front of customer. This trend downwards is expected to continue in 2023.

Bonus trend:

1. Customer retention – The expected customer lifetime value is expected to fall as customer retention rates continue to fall.

Let’s take each challenge and provide you with ways to combat them:

1. To find quality leads means you need to spend time where your prospects spend time. That means doubling down on LinkedIn efforts, as 61 million users are senior level influencers and 40 million are in decision making positions. That’s a huge cohort of potential quality leads!
2. Getting prospects attention is easier on LinkedIn. InMail open rates are more than double those of email. Also, as more than 63 million monthly LinkedIn users access the platform via mobile, you are getting in front of prospects at a time that suits them.
3. Whilst CRM’s do automate some tasks, like bulk email sending, LinkedIn has remained very manual until tools like MyRobot have automated the process. This means you can maximize your lead generation without additional effort.
4. At MyRobot 96% of our customers have remained with us for over 3 years or more. Retention for us is based around providing new features that keep the product fresh and useful and by providing industry content that the customer finds valuable. We use our own product to do that, communicating through LinkedIn.

It means even when they are contacted by the competition, and they will be, customers know we’re at the forefront of technology and industry insights. Could this tactic work for you too?

Stay ahead of your competition by using MyRobot for free. Click here to be up and running quickly.