Lead generation strategy - Email v InMail

Lead generation strategy - Email v InMail
by: MyRobot.Works
Published: Tuesday, Sep 27, 2022

There’s plenty of articles out there discussing whether email or InMail is better for lead generation, so spoiler alert, let me say right from the start you need both in a successful outbound strategy.

As a sales professional you’re probably spending a huge amount of time on prospecting. It’s a top 3 challenge for most sales people. This means you’re already emailing and using LinkedIn to engage target customers.

The difference is your email strategy is, or should be, mostly automated through your CRM. This allows you to segment your audience, send bulk emails, gather analytics to discover what’s working and adjust accordingly. 

All that said, a Harvard Business Review article reported that 90% of C-suite executives never reply to cold emails or calls.

LinkedIn has been a more manual process for connecting and conversing with prospects, but it doesn’t have to be. LinkedIn automation is a game changer in your lead gen strategy. 

Firstly, here’s some facts: 

  • Response rates are far greater through LinkedIn, somewhere between 150-300% according to different reports. 
  • Your target audience is on LinkedIn - 25% of its users are senior-level influencers.
  • 75% of B2B buyers and 84% of C-suite executives use social media to make purchasing decisions.

So knowing the above how can MyRobot improve your LinkedIn lead generation?:

  1. It automates invites to drive a fourfold increase in connections
  2. Efficient Segmentation helps you target your audience effectively for future campaigns
  3. In depth Personalisation increases engagement by 33%
  4. You can run “in-message” automatic drip campaigns 
  5. It saves time – up to 50%

This can lead to a 3X increase in the number of SQL’s (Sales Qualified Leads) 

The reality is any lead generation strategy should be looking to connect to prospects in the most effective and efficient way possible and that requires a level of automation. CRM’s provide that for email and MyRobot provides it for LinkedIn.

Using a combination of both allows you to drive quality leads into the top of the sales funnel automatically, leaving you to focus your time on building trust and relationships with prospects further down the funnel.

Try MyRobot for free here.