Automate your personalization to deliver hyper-personalization

Automate your personalization to deliver hyper-personalization
by: My Robot Works
Published: Tuesday, Sep 27, 2022

If you’re involved in sales, marketing, or recruitment you’ll know how important personalization is to effective email communication, but this is also true if you need success with your LinkedIn networking strategy. Let’s quickly cover some basics.

Why is personalization important? It:

  • Builds trust
  • Improves connection rates
  • Increases InMail open rates

For success your personalization needs to go beyond using just the contacts name, job title and company name. Using LinkedIn, you can gather additional information that will help you segment your connections more thoroughly like:

  • Interest groups
  • Location
  • Educational background

This will allow you to put the right InMail message, at the right time into a contacts inbox to increase open rates and building trust.

I know if you’re reading this you may be thinking, that’s all great but personalisation takes more time than I have. That’s where automation through MyRobot will help. 

You can carry out all the hyper personalization you need which will vastly improve your prospecting success.

Want to see how successful hyper personalisation can be? Try MyRobot for free here